Demi Lovato headlines our December ‘Make Green Tuesday Moves’ campaign – Here’s how your studio can join in

PlanetPlay is proud to announce global superstar Demi Lovato as the face of our Make Green Tuesday Moves (MGTM) initiative for December, an ambitious campaign that unites the worlds of music, video games, and sustainability to inspire real-world action.

Starting today, Demi’s exclusive in-game avatars will appear in a range of popular titles, offering gamers and fans the opportunity to support sustainability projects with every download.

As December’s MGTM Star of the Month, Demi joins the ranks of previous ambassadors like David ‘The Hoff’ Hasselhoff and Joe Jonas, bringing her passion for music, games, and the environment to millions worldwide.

How Video Games Drive Change

Demi Lovato’s partnership with PlanetPlay adds star power to a growing movement that channels the energy of the gaming community into impactful sustainability initiatives.  

Through the MGTM campaign, players can unlock exclusive in-game items and content, with 100% of proceeds funding certified environmental projects such as The Hongera Project in Kenya, which provides clean cookstoves to reduce deforestation and improve household air quality.

Games and Partners Supporting MGTM

This month, Demi’s exclusive content can be found in some amazing games from our partners, including:

Avakin Life (Lockwood Publishing)

Bowling Club & Darts Club (Boombit)

Fishing Clash (Ten Square Games)

Klondike Adventures (Vizor)

Peridot (Niantic)

Puzzle Adventure (Pixel Federation)

Standoff 2 (Axlebolt)

Subway Surfers (SYBO)

Text Express (Kwalee)

The Great Ocean (Actrio)

Top Drives (Hutch)

As a special MGTM partner, Google has also launched a dedicated page on the Google Play Store showcasing Demi’s content, participating games, and the initiative’s overall mission.

Join MGTM And Make A Global Impact

Since its inception, the MGTM initiative has raised over $2.2 million for sustainability projects, proving that video games can be a powerful force for good. 

PlanetPlay invites all games studios and publishers to join the movement and turn gameplay into meaningful environmental change.

For more information on participating games and to explore Demi Lovato’s exclusive content, click here.

 

Together, let’s make green moves that matter!