How It Works

On the first Tuesday of the month participating studios will launch a ‘green’ item (or bundle of items) within their game(s) that will be exclusive to the MGTM movement, remaining live until the next monthly activation begins.

MGTM will see proceeds from the sale of in-game items – which can comprise new and/or upcycled DLC goods such as characters, costumes and objects – invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay. 

PlanetPlay’s in-game green activations generate proven uplift for studio partners across multiple commercial and engagement metrics.

To participate in the MGTM movement all studios need to do is integrate PlanetPlay’s API and/or promo codes to release an item or items on the PlanetPlay store or in-game, as well as supporting the movement through their own comms channels.

Harnessing Star Power & Player Activism

Throughout the year a number of the MGTM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.

All gamers need to do is harness their #PassiveActivism, by continuing to play the games they love, with no change in style or habit required to contribute to amazing sustainability causes.

Get Involved!

You’ll be in great company, joining Sybo (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and CM Games (Nitro Nation) as proud MGTM launch partners!

To get involved in the MGTM movement, contact Felix Bradshaw, PlanetPlay’s Global Head of Business Development, today!

Get in contact