How It Works

For Studios

Make Green Moves is a year-round initiative, allowing studios to join at any time through various engagement options—whether by making a corporate donation, releasing green-themed in-game items, DLC, or even entire games. Every dollar generated through these initiatives is directly invested into fully certified sustainability projects, ensuring that all contributions go towards real environmental impact via the not-for-profit digital platform, PlanetPlay.

Throughout the year, PlanetPlay will also offer MGM members exclusive opportunities to collaborate with celebrities, content creators, and participate in earth-themed events, as well as key industry gatherings such as Summer Game Festival and London Games Festival. By uniting multiple MGM games under the MGM amplification platform, PlanetPlay’s in-game green activations deliver measurable commercial and engagement benefits while driving meaningful sustainability outcomes.

For Players

Buy green themed content , from skins to bundles and games to help save the planet! 

To participate in the MGM movement all studios need to do is create green content! As an entry level, this could be a reused skin all the way to specific items, bundles and story loops!  

Harnessing Star Power & Player Activism

Throughout the year a number of the MGM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Moves’.

All gamers need to do is harness their #PassiveActivism, by continuing to play the games they love, with no change in style or habit required to contribute to amazing sustainability causes.

Get Involved!

You’ll be in great company, joining Sybo (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and Niantic (Peridot) as proud MGM launch partners!

To get involved in the MGM movement, contact Felix Bradshaw, PlanetPlay’s Global Head of Business Development, today!