PlanetPlay powers up for Earth Day with new ambassadors and a global call to action

As Earth Day approaches on April 22nd, PlanetPlay is stepping up its mission to harness the power of games for environmental action with a bold new campaign – and some incredible new faces joining the movement.

This year’s Earth Day theme, ‘Our Power, Our Planet’, is a perfect fit for PlanetPlay’s growing community of players, partners, and studios committed to making green moves that deliver real-world impact.

Through in-game activations, fundraising, and global awareness campaigns, PlanetPlay is turning gameplay into purpose.

Meet Our New Ambassadors

We’re thrilled to welcome three new Make Green Moves (MGM) Ambassadors who will help amplify our mission across the worlds of games, entertainment, and sport:

• Sir Ian Livingstone CBE – A founding father of the UK games industry and a leading advocate for ‘the power of play’
• Briana Evigan – American actress, dancer, and passionate advocate for environmental causes
• Pascal Wehrlein – German and Mauritian Formula E world champion

Each of these high-profile figures brings a unique voice and global fanbase to the PlanetPlay movement. In their new roles, they will work closely with PlanetPlay to champion sustainability both in and beyond the video games world, including by contributing exclusive in-game content to be featured across titles from PlanetPlay’s partner studios. They follow in the footsteps of fellow icons Demi Lovato, David ‘The Hoff’ Hasselhoff and Joe Jonas in supporting the MGM cause.

Games Taking Part

Throughout April, MGM-themed content will feature in hit games including:

• Avakin Life (Lockwood Publishing)
• Fishing Clash (Ten Square Games)
• Peridot (Niantic)
• Subway Surfers (SYBO)

Players will be able to purchase exclusive items tied to certified green projects – supporting reforestation, biodiversity, and clean energy just by playing.  

Donations Drive Now Live

In celebration of Earth Month – a month-long global focal point for environmental awareness and action – PlanetPlay is also kicking off a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit’s expanding ecosystem of climate-positive projects.

100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world. By donating, players and game studios help drive tangible sustainability efforts while enjoying the games they love.

You can donate to the campaign here: https://planetplay.com/mgm.

To find out how your game can get involved or contribute, contact the team at partners.planetplay.com

Watch how PlanetPlay works: YouTube

Follow PlanetPlay on Instagram | X | Facebook | YouTube | #MakeGreenMoves