Watch our Ukie Games Insight Month webinar: How the Games Industry Can Take Climate Action Without Sacrificing Profit

Don’t worry if you missed our Ukie Games Insight Month webinar on Friday – you can now watch the entire session on-demand! 

Entitled How the Games Industry Can Take Climate Action Without Sacrificing Profit, the webinar sees Jude Ower MBE (Chief Strategy Officer at PlanetPlay), Felix Bradshaw (Global Head of Business Development at PlanetPlay) and special guest Tristan Clark, Co-Founder of Love & Pies studio Trailmix Games, discuss ways the games industry can take climate action without sacrificing profit.

The hour-long session tackles how:

• In-game green content activations can mobilise gamers, celebrities, and major platforms to raise funds for verified sustainability projects, while opening new commercial opportunities. It includes insights from the Make Green Moves campaign PlanetPlay is running with studio/publisher partners, and details of the upcoming Green Games Showcase at Summer Games Fest.
• In-game research campaigns can inform both environmental policy and player trends, including insights from the 2025 Play2Act survey PlanetPlay is conducting with the United Nations Development Programme and studio/publisher partners.
• Studios/publishers can take actionable steps to begin their sustainability journeys, encompassing assessing carbon footprints, incorporating sustainability into games, collaboration with industry partners, and alignment with transparent ESG frameworks.

The below video is a recording from Ukie's Games Insight Month 2025, a series of curated webinars taking place in the following month of May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry.

Be Part of the Solution

To learn more about any of the topics or initiatives discussed during the webinar, get in touch with Felix Bradshaw at felix.b@planetplay.com or visit www.partners.planetplay.com.