2024-11-05
November’s Make Green Tuesday Moves activation is now live, continuing our growing monthly initiative that brings the global games community together to take meaningful action for our planet.
Each month, players can participate by downloading exclusive in-game items from top games, with 100% of the proceeds going to environmental causes.
This November, we’re thrilled to partner with leading studios to bring Make Green Tuesday Moves to some of the most popular mobile games worldwide.
Players in Avakin Life (Lockwood), Bowling Club and Darts Club (Boombit), Drone Strike (Reliance), Fishing Clash (Ten Square Games), Nitro Nation (Creative Mobile), Peridot (Niantic), Subway Surfers (SYBO), Text Express (Kwalee), and Top Drives (Hutch) will have the chance to purchase exclusive green in-game items for a limited time.
And these items are as varied as they are plentiful! Bowling Club and Darts Club players, for example, will be able to get their hands on green sneakers, while Peridot players can glam themselves up with a Jasmine Scarf bundle and Text Express players will benefit from green-themed hint packs.
Every sale supports vital sustainability projects, from reforestation and clean energy to water conservation efforts worldwide.
How Make Green Tuesday Moves Works
Each monthly Green Tuesday activation spotlights themed content designed to raise awareness around environmental issues, allowing players to contribute to sustainability projects while engaging with their favourite games.
Through a simple in-game purchase, players can support projects that focus on combating climate change, preserving biodiversity, and supporting sustainable development goals.
As such, the Make Green Tuesday Moves activation offers 3 billion players globally a convenient way to support meaningful causes while doing what they love. With games as diverse as Fishing Clash and Subway Surfers, we’re reaching audiences across multiple genres, from action to sports, to inspire players to make a difference.
How YOUR studio can Make Green Moves
MGTM has been curated to add additional sources of revenue for Partner studios with a proven uptick on key commercial and engagement metrics. And best of all, the planet wins!
There are many ways for your studio to get involved in MGTM: for more information simply e-mail sales@planetplay.com or visit our Partners page here.