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PlanetPlay

2024-10-22

Making More Green Tuesday Moves: What's Trending This Week?

Our Make Green Tuesday Moves with Joe Jonas has just wrapped and our Play2Act gamer survey with UNDP is now in full flow. In the meantime, here’s a round-up of the latest corporate & digital media sustainability news and articles from around the world, so you can be less IDK and more ITK…

Is ‘Nature Positive’ The New Corporate Green Goal?

The UK government is planning to introduce a carbon emissions tax that will target high-emission industries. This tax is part of a broader strategy to meet the country’s net-zero goals by 2050. The move is expected to impact major polluters like the energy, manufacturing, and transportation sectors, driving them to adopt greener practices. Critics argue the tax may increase costs for businesses, but supporters see it as necessary for climate progress... Read more at the FT [Subscription Required]

Meta and Google Face Big Tech Tax in Australia

Australia’s government is considering a new tax on tech giants like Meta and Google to ensure media sustainability. The proposed ‘big tech tax’ would fund Australian journalism and counter the financial challenges posed by these platforms’ dominance in the ad market. This comes as part of broader efforts to regulate Big Tech and safeguard local media. The move has sparked debate on the balance between fair taxation and innovation. Read more at The Guardian

InMobi and Scope3 Team Up for Sustainable Digital Advertising

InMobi and Scope3 have partnered to reduce carbon emissions in digital advertising campaigns. This collaboration focuses on creating sustainable media offerings that help brands measure and reduce the environmental impact of their ads. The partnership aims to enhance transparency around the carbon footprint of digital media and give advertisers the tools to run greener campaigns. It's seen as a major step forward in promoting sustainability within the advertising industry. Read more at Marketech APAC

Sustainability Becoming a Priority in Digital Banking

The digital banking industry is prioritising sustainability, integrating eco-friendly practices into their services and operations, according to analysis. Banks are adopting renewable energy sources, reducing paper waste, and encouraging customers to use digital services to minimize their environmental impact. This shift reflects growing consumer demand for businesses that align with eco-conscious values. Sustainability in banking, the article posits, is not only about green initiatives but also creating a long-term, responsible approach to financial services. Read more at The Fintech Times

Planet-Conscious Marketing: Promoting Eco-Friendly Practices

Brands are increasingly focusing on sustainable marketing strategies to align with eco-conscious consumers. This article explores how companies can promote green initiatives by incorporating eco-friendly messaging into their campaigns, using sustainable materials, and reducing the carbon footprint of their marketing efforts. The key, it says, is to ensure transparency and authenticity in promoting these practices, as consumers are becoming more aware and critical of ‘greenwashing’. Sustainable marketing is now essential for brand loyalty. Read more at Forbes 


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Image Credits 

Photo by Tobias Weinhold on Unsplash

Photo by Stephen Dawson on Unsplash