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PlanetPlay

2024-10-08

How Trailmix and Kwalee are Making Green Tuesday Moves this October

We’re in the middle of October’s Make Green Tuesday’s Moves (MGTM) campaign, with pop superstar Joe Jonas lending his support to our partner studios and their games as we collectively empower players worldwide to contribute to environmental action! 

Since Tuesday October 1st dozens of smash hit games have launched exclusive characters, skins, exclusive badges that you can collect on Planetplay.com and other items featuring Joe for players to download, with all proceeds invested into fully certified sustainability projects by PlanetPlay’s eco-donate platform, including reforestation, renewable energy, and ocean cleanups.

And it’s fair to say we’re feeling inspired by the amazing levels of creativity our partner studios have been pouring into their Joe Jonas x MGTM content.

Take Love & Pies from Trailmix, for example. It’s a delightful mobile game that blends puzzle-solving and narrative storytelling, where players uncover secrets while rebuilding a family café. With charming characters and a mystery-filled plot, the game combines match-3 gameplay with engaging storylines to keep players hooked.

And this month players have added Joe Jonas as part of the menu, with special MGTM bundles of gems, energy and chests, as well as a special appearance by the man himself within the game.

Want to get a flavour of how it works? Check out this fantastic explainer on Insta:

And the best thing of all? We’re already making an impact! In September alone Love & Pies players' contributions reduced 425 tons of CO2, which is equivalent to saving 2,125 trees!  

Meanwhile, our friends at Kwalee are Making Green Tuesday Moves with Joe Jonas this month as part of Text Express: Word Adventure, a game in which players join adventurer Tilly aboard her trusty train to unravel the story and mysteries through mobile puzzles.

For October, players have the option to purchase the Green Planet Pack, which includes a unique train and outfit customisation, with each purchase made also contributing to certified environmental projects – allowing players to support real-world causes while enjoying their journey with Tilly and her train. This video explains it all!

Staying true to Kwalee’s mission of ‘Making The Most Fun Games for the World’s Players’,​ the partnership with MGTM reflects the company’s commitment to combining entertainment with a positive impact on the planet. 

Stay tuned for more examples of awesome MGTM activations from our studio partners throughout October!