2025-04-25
This year’s Earth Day theme, ‘Our Power, Our Planet’, is a perfect fit for PlanetPlay’s growing community of players, partners, and studios committed to making green moves that deliver real-world impact.
Through in-game activations, fundraising, and global awareness campaigns, we’re turning gameplay into purpose.
Actress and environmental advocate Briana Evigan has a key role in bringing her unique voice and global fanbase to the PlanetPlay movement, alongside fellow new Ambassadors Sir Ian Livingstone CBE and Formula E driver Pascal Wehrlein.
This month, Briana has been featuring in Lockwood Publishing’s Avakin Life as part of a special plant-watering challenge – check out her personal message below to find out more:
You can see more from Briana’s Avakin Life Earth Day Party here:
And in celebration of the ongoing Earth Month PlanetPlay is running a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit’s expanding ecosystem of climate-positive projects.
100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world. By donating, players and game studios help drive tangible sustainability efforts while enjoying the games they love.
You can donate to the campaign here: https://planetplay.com/mgm.
To find out how your game can get involved or contribute, contact the team at https://partners.planetplay.com.