2024-07-16
Our Make Green Tuesday Moves initiative is building in momentum, with our latest activation seeing David ‘The Hoff’ Hasselhoff lending his support the campaign. The media coverage we’ve had has been incredible, helping PlanetPlay and our studio partners to encourage more players to help tackle climate change.
Music media giant – and now games enthusiasts too – NME highlights that David Hasselhoff wants gamers to do more about climate change. You can read more here
And we’re grateful to Gamereactor for pushing the news across its entire global network. The UK article is here
The Nation asks Can Video Games Help Us Beat Climate Change? The article spotlights PlanetPlay’s ambitions and activities, and providing commentary from our Chief Strategy Officer Jude Ower: “I think a lot of game studios now are savvy to the fact that players want to do something good, especially around the planet, and [are thinking] if you’re not doing it, is that bad for business? So you better do something good and do it in the right way.” Also highlighting the Green Game Jam, the Playing For The Planet Alliance, plus initiatives from Ubisoft, Niantic and more, this is well worth five minutes of your time.
A new study by researchers at Yale University which demonstrates that video game players are more likely to engage in collective action on global warming is featured by Corporate Knights. “Games create engaging and immersive worlds. So they’re a really great way to bring people in to start that conversation about climate change,” said Jennifer Carman, one of the study’s authors and a deputy research manager with the Yale Program on Climate Change Communication. We couldn’t agree more! And you can read more here.
The World Economic Forum has underlined what we all know – that climate action is moving too slowly to hit the Paris Climate Agreement target. An open letter from Tim Fenton, Founding Director of Global Systems Institute – co-signed by an international group of climate change experts and evangelists – offers some suggestions on Positive tipping points: A credible way to meet climate and nature goals. Discover the key points here.
Meanwhile, some more positive news to end, as independent climate change think tank E3G celebrates the Labour Party’s victory in the UK General Election: Labour wins mandate for ambitious climate action. The organisation’s Campaigns Director Ed Matthew said: “The Labour election landslide means Keir Starmer now has a historic public mandate to accelerate climate action, invest in the industries of the future and restore UK climate leadership. The UK is back in the race to net zero.” Read more here
We’ll be sharing more Green Tuesday insights each week – follow our social channels for more!