2025-05-20
This past month has been a powerful reminder of just how far we’ve come, and how much further we can go when we turn our industry’s influence into environmental action.
We were humbled to share the first results from our Play2Act initiative in partnership with the United Nations Development Programme (UNDP), revealing that nearly 8 in 10 players changed their behaviour after engaging with green content in games. The findings also showed that 70% of players were more motivated to adopt sustainable habits after gameplay, and over half reported feeling more empowered to take environmental action in their daily lives.
This is a landmark moment for the games industry's capacity to spark meaningful climate impact — and a testament to the vision, creativity and leadership of the studios and players driving this movement.
On top of that, our Make Green Moves campaign has been named a Finalist in the Best Marketing Campaign category at both the Develop:Star Awards and MCV/Develop Awards! A heartfelt thank you to all our amazing partners who’ve made this journey possible.
Finally, the PlanetPlay team will be at Nordic Game, May 20–23, meeting with like-minded studios and sharing how green gameplay can drive measurable impact. If you're attending and would like to meet up, we’d love to hear from you.
You can read more about all of the above in our May LinkedIn newsletter.
Whether you’re a developer, publisher, platform or player, now is the time to Make Green Moves!
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Together, we can turn gaming into a force for good. Stay informed, get involved, and let’s make green moves for the planet!