SXSW London Panel: Unlocking the Power of Gaming to Drive Real-World Environmental Impact

PlanetPlay Chief Strategy Officer Jude Ower MBE will be taking to the stage this week at SXSW London alongside SYBO CEO Mathias Gredal Nørvig for a panel: Unlocking the Power of Gaming to Drive Real-World Environmental Impact.

With over 3 billion gamers around the globe and 66% of players stating they’re more likely to engage with games that incorporate social good initiatives, the gaming industry has a unique opportunity to raise awareness and drive positive environmental impact. 

But how can studios launch green activations that entertain players, encourage real-world action, and support studios’ business goals?

Mathias and Jude, co-authors of Gaming for Good, will discuss how games can tackle environmental challenges at a global scale via in-game activations, strategic partnerships, and more, sharing actionable ways industry stakeholders can harness the power of games as a force for good.

The session will be moderated by Moderated by Charlie Copsey, Founder & CEO at the 

Underground Fan Club.

When: June 4, 2025, 10:50 - 11:30 AM

Where: Rich Mix (Rich Mix - Stage 2), 35-47 Bethnal Green Road, London, GB E1 6LA

Find out more and register: https://www.sxswlondon.com/session/unlocking-the-power-of-gaming-to-drive-real-world-environmental-impact-c57ed03a