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Nitro Nation x Piëch

CM Games and Piëch Automotive partnered with PlanetPlay to bring the first ever electrical vehicle, the Piëch Mark Zero GT, to the Studio’s leading racing title, Nitro Nation.

Outcomes

Nitro Nation saw a 70% increase in IAP revenue within the first week of release for the Piëch, when compared to a similar IAP.

There was found to be an 83% increase in the proportion of paying users purchasing the Piëch, when compared to a similar IAP.

About the Partnership

In April 2023 during Earth Week, Nitro Nation launched a digital vehicle IAP into their store in collaboration with Piëch Automotive. With PlanetPlay's API integrated with Nitro Nation, every purchase of the Piech Mach Zero generated a donation towards PlanetPlay’s supported climate project, The Hongera Clean Cookstove project, which provides clean cookstoves to families in central Kenya.


Players earned reward points (Green Coins) with their purchase of the Piech which they could use to buy Nitro Nation currency bundles listed in PlanetPlay’s marketplace.

About Game and Studio

Founded in 2010, CM Games is a global game and service developer known for its ground-breaking racing, VR, and NFT games. Drag Racing and Nitro Nation Online, its popular mobile titles, defined a new genre of mobile games. The company has partnered with Mythical Games to bring the racing experience to the next level through the Nitro Nation World Tour project, set for release in 2023. Its flagship VR title, Into the Radius, is a Platinum category game on Steam and the VR title of the year by Indie DB. CM Games continues to expand its VR portfolio and develop projects in the Early Access stage.

Engagement Results

1.7 x

Piëch IAP item sales compared to comparable IAP

50%

Of Nitro Nation Players saw the item
offer during the first week

Partner

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