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J Balvin X Subway Surfers


In November 2023, SYBO, in collaboration with PlanetPlay and J Balvin, unveiled an exclusive J Balvin avatar within Subway Surfers. This innovative feature not only brought J Balvin's music into the game, enhancing the user experience, but also served a greater cause. Each purchase of the avatar contributed to the fight against climate change, blending entertainment with environmental activism.

Outcomes

J Balvin was turned into a playable character, who went on to be the most successful in-app purchase in Subway Surfers' history.

About the Partnership

In November 2023, SYBO embarked on an innovative collaboration with PlanetPlay and renowned artist J Balvin, combining creativity and social responsibility. Together, we crafted an exclusive J Balvin Avatar and a themed board for our game, transforming digital artistry into impactful action. The proceeds from the sales of these in-game items were dedicated entirely to PlanetPlay's climate initiative, The Hongera Clean Cookstove Project, demonstrating our commitment to environmental sustainability and community empowerment.

About Game and Studio

SYBO is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers. Danish animation school graduates, Sylvester Rishøj Jensen and Bodie Jahn-Mulliner, founded SYBO in 2010 after winning 1st prize for best animation movie in 2009. Their short film gave birth to Subway Surfers. Today, the game is completely self-published by SYBO who continues to develop regular updates for Subway Surfers. Subway Surfers topped 2022’s most downloaded mobile game in the world. Subway Surfers has been downloaded more than 4 billion times since its launch. To find out more please visit http://sybogames.com/.

Engagement Results

3 x

More runs with J Balvin than the average player.


+3 Years

Collective run time with the J Balvin character.

10M+

Reach across the Subway

Surfers Campaign across social media.

Partner

Check out some success cases